Monday, July 12, 2004

Free Home Business Promotion Tip - Guarantees

Guarantees are like Gold! People are very skeptical by nature so offering some sort of guarantee will help to ease their worries.

Here are just a few examples:

"Double Your Money Back If..."
"XXXX amount of dollars in the next __ days or your money back"
"Satisfaction Guaranteed or you get ____ free"
"Money back plus $XX if we don't deliver on our promise"

The point is you want to make them do business with YOU! If your competitor doesn't offer a guarantee then you are already a step ahead. The odds are with you that the prospect will pick you.

Make sure you ALWAYS honor the guarantee! Nothing will drive your business into the ground faster then a bunch of people telling everyone they know not to trust you.

You also want to make sure that the gurantee isn't far fetched. Don't guarantee them they will make $1,000,000 dollars in 30 days or less. We ALL know that's a bunch of crap!

You need to ease their mind with a guarantee not make is so far fetched that they run the other way even faster.

Until next time... Have a great day and go get some people to your business!

To your success,
Trent Brownrigg

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