Monday, January 16, 2006

Free Home Business Advertising Secrets

The opportunities for getting free advertising for your home business are limited only by your own imagination and energy. There are so many proven ways of promoting your own home business for free that it literally boggles the mind just to think of listing them. However, I have given you some of the more effective free advertising methods below...

One way is to write articles relative to your particular expertise and submit them to all the websites, article directories, publications, and other media in your niche who take submissions. In other words, become your own publicity and sales promotions machine. Get the word out and establish yourself as an expert in your field. At the bottom of every article be sure to include an "about the author" resource box. This will have a little blurb about yourself and/or your home business, a link back to your website, an email address, or a number to call if you are not an online business.

Another really good way to get free advertising publicity is by becoming a guest on as many of the radio and television talk shows or interview type programs in your area as you possibly can. Actually, this is much easier to do than you may realize. Simply write a letter to the producer of these programs, then follow up with a personal visit or telephone call. Your initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program... perhaps even saving them time, money, or making thier lives easier in some way.

Other ways of getting free or very inexpensive exposure include the posting of free advertising circulars on all the free bulletin boards in your area, especially the laundromats, grocery stores, convenience stores, post office, banks, and beauty shops. Also, do not discount the idea of handing out circulars to all the shoppers in busy shopping centers and malls, especially on weekends. You can also enlist the aid of students in your area to hand out circulars door-to-door. You can pay them some money for their help or give them something for free.

Some of the more routine free advertising methods include having a promotional ad relative to your product or service printed on the front or back of your envelopes and stationary.

Be sure to check all the publications that carry the kind of advertising you need. Many mail order publications that are just getting started offer unusually low rates to first-time advertisers or a free-of-charge insertion of your ad when you pay for an order to run a certain amount of issues. And there are a number of publications that will give you Per Inquiry (PI) space - an arrangement where all orders come in to the publication, they take a commission from each order, and then forward the orders on to you for fulfillment.

Many publications will give you a contract for "stand-by" space. In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price that's always one third or less than the regular price for the space you need,
insert your ad. Along these lines, be sure to check in with the suburban and neighborhood newspapers.

If you send out or publish any kind of catalog or ad sheet, get in touch with all the other publishers and inquire about the possibilities of exchanging free advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours. You will all benefit from free advertising on this.

Also, there is nothing in the world that beats the low cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interest to your niche - a simple one-page report with an "about the author" box or "byline" inviting the readers to send money for more information, with a full page advertisement for your book or other product on the backside. Ask for a self-addressed stamped envelope, and depending on the appeal of your report and the circulation of the publication in which your ad appears, you could easily get hundreds or even thousands of responses!

The trick here, of course, is to convert all of these responses, or a large percentage of them, into sales. This is done via the "byline," which issues an invitation to the reader to send for more information, and the full page ad on the back of the report, and the other free offers you include with the complete package you send back to them.

Finally, don't ever forget about the most powerful free advertising method of them all... word-of-mouth! Tell everyone you can about your home business. You will be shocked at how well this works and it is 100% free to you!

As mentioned at the beginning of this report, advertising your home business for free or very low cost is just a matter of unleashing your creative imagination. Do that, and you have a powerful force working for you that can help you reach your income goals. And be sure to use the above proven methods of promoting your home business for free to give yourself a good head start.


Do you need a home business to use these free advertising methods with? Try my Top Pick for this year ==> Best Home Based Business

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