Monday, January 23, 2006

SEO Cheaply but Effectively

Search engine optimization (SEO) is the best way to drive long-term targeted traffic to your website. Maximizing the benefits of a well optimized website can yield tons of traffic and money for the website owner. However, SEO can cost you thousands of dollars if you are not careful how you go about it. There are hundreds of SEO companies out there just itching to get your money.

To be honest, you don't need some high priced Search Engine Optimizaton company to handle your SEO efforts. Often times you can do it yourself for much cheaper and more effectively as well.

Here are three of the absolute best ways to optimize your website for the search engines. You can do all of them yourself and they are all very cheap or even free:

1. Link Exchanges

One free SEO method that can bring great results is through link exchanges, which really just means linking to and from other web sites. Depending on the websites that you decide to exchange links with, this method can cost absolutely nothing at all. Just contact the owners of the web sites you want to exchange links with and ask them for a link exchange.

Be sure that you look closely at their site first to be sure you would be good link partners. Only exchange with quality sites that are related to yours... meaning that if your site is about "home based business" then you want to exchange links with those types of sites NOT with something like a "car buying" site.

You will be pleasantly surprised with the eventual boosting of your page rank and rise in search engine postioning using this great SEO technique.

2. Write and Submit Keyword Rich Articles

Writing truly informative and keyword-rich articles is one surefire way to make your website more visible than ever. Post these articles on your website and also submit them to the many article directories out there that accept submissions. You should also submit them to websites in your niche that accept articles. Be sure to have a resource box at the end of each article with a link back to your website.

Be sure to make the articles informative and worth reading so other website owners will want to include them on their sites. If they are high quality then people will want to read them and they will visit your website. This is one of the best ways to increase your link popularity and get you ranked highly in the search engines. In fact, this has been my best SEO technique by far!

3. Catchy Domain Name

What better way to help ensure that your visitors remember your website than with a very easy to recall domain name? Something short and sweet will prove to be very valuable. Registering your domain name is not free, but creativity is!

4. Good Website Navigation

Providing easy navigation throughout your site is one way to help your visitors find what they are looking for on your website. This, in turn, will improve the flow of traffic to your website and bring back repeat visitors because they are finding what they need. It also helps the search engine spiders find all the pages on your website which will help increase your rankings. Great for SEO!

There are many free or cheap SEO methods that can help to land you in the top ten rankings of Google, Yahoo, MSN, or any of the other search engines. Some are much better than others and some should not even be done at all. Search engine optimization is always evolving but the above methods are time-tested and proven to help tremendously in your SEO efforts.

Still think you need help with your SEO? My best recommendation for you is SEO-Elite!!

Written by Trent Brownrigg of

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