Thursday, February 16, 2006

Driving Laser Targeted Traffic to Your Website Using Google Adwords

The most well known method for generating wealth from an online home business is website traffic. Everybody knows it, every site wants it, and every site needs it. The major points of any website is to be visited, to keep vistors coming back, and typically to make money. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive can be used. But without traffic, it is all for nothing.

With traffic comes potential customers, which basically means sales and in turn means profit for you. While many giant sites have crashed in the past with the downturn of many online businesses, many smaller sites have generated good money by concentrating on certain niches or sub-niches.

This is a reason why online business websites target certain groups of people and drive them to their sites... precision marketing is essential so that you can count on all the traffic to your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for your online business is through marketing. Marketing brings in the visitors because through your marketing and advertising efforts, they know that your business exists. With the right type of advertising, you will see the rise of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers, it is still a good average of profit generation.

At the time of writing this, there are few (if any) advertising methods that are as effective and worth every penny as using Google’s Adwords. The surge in popularity of Google’s Adwords is a testiment to the effectiveness of it. It seems just about everyone uses Adwords at some point in their marketing efforts.

So, why Google Adwords?

When using Google's Adwords, you pay a certain fee depending on the number of keywords your ad targeting and how much you want to spend per visitor. Each time a person does a search in Google, the keyword or keywords used generate ads on the side of Google search results, which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this advertising method ensures that your target group of people see your ads. You drive your laser targeted traffic to your site which then should provide for their needs.

Aside from Google, you can also be featured in their other search networks, these include sites like; AskJeeves, AOL Search, and Netscape. These sites also show Adwords ads that react to searches done by visitors.

There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad.

The frequency of your ad is also determined by your allowed budget. The more you can spend the more visitors you will get. Just be sure that your ROI is good enugh to cover it or your money will be wasted. I suggest setting your daily budget low at first until you can test the effectiveness of your ads and your ROI.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and services provides you with a more accurate statistics. This will show you how effectively you are utilizing your Google Adwords campaigns.

Drive laser targeted traffic to your site by using keywords or keyphrases for your Goggle Adwords that pertain directly to your company and to your products. There are many online tools that can help you in choosing keywords and keyphrases that are currently in demand that could help drive laser targeted traffic to your site. One great and free one is the overture suggestion tool at

With your Google Adwords ads, you are almost guaranteed that every click to your ad is an interested customer that is precisely looking for what you have to offer. Make sure that your Google Adwords ads have the right keywords so that you can drive laser targeted traffic to your website.

Using Google Adwords to help increase the laser targeted traffic to your website should prove to be very beneficial. The benefits are very high, the cost is relatively low and is certainly justifiable.

Dedicated to your online home business success,
Trent Brownrigg

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