Monday, February 27, 2006

Six Tips for Getting Your Articles Read

The majority of people in the internet marketing world dread having to write articles, even though it has become an almost vital part of a successful online business. Many think it is too much work to write an article and then have it all go to waste when nobody reads it.

To other people just reading articles seems like work as well... especially if the article is boring and very bland. Articles are written to be read, that is their purpose! You write them so you can share your expertise with the rest of the world and they will, in turn, see you as someone to do business with. If your article is not read then it is a waste of your time and effort.

But all the same, articles have to be written so people will read them. It’s just a matter of making them worth it. Making a good article doesn’t have to be strenuous and straining. There are just a few guidelines to follow, and once you get the hang of it, writing articles will be much easier as well as very profitable for you and your online business.

Of course, you need to write articles about something you know about. Chances are that if you own a website, you are probably knowledgeable about that certain niche. When you write about it, you won’t have as hard of a time because you already know at least something about it. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and are worth your time to write them, here are six tips for writing your articles:

1) Use short paragraphs. When the paragraphs are very long, the words get jumbled in the mind of the reader just looking at it. People are scanners by nature so when they see long paragraphs it can get quite confusing and be very hard to read. The reader will probably just quickly disregard the article and move on to another similar article that is much easier to read.

Remember in the internet marketing world paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed, numbers and bullets can quickly make the point easy to see, remember, and digest. As each point, tip, strategy, or method is started with a bullet or number the readers will know that this is where some great information is starting and getting stressed. Format your bullets and numbers with indentations so that your article won’t look like a single block of square paragraphs. Add a little bit of flair and spice to your articles shape. Again this is great for people who are scanning your article as well.

3) Use sub-headings to sub-divide your paragraphs on the page. Doing this will break each point into sections while continuing to incorporated the information into one whole article. It will also be easy for the reader to move on from one point to another; the transition should be smooth and easy. You make it much harder to lose your readers attention when you use sub-headings.

4) Provide an attention-grabbing headline. If your title entices curiosity then you have already won half the battle of getting a person to read your article. Use statements and questions that utilize keywords that people who would want to read your article are looking for.

Provide titles or headlines that describe your articles content and grab attention. But do so as quickly and concisely as possible.

It's usually a good idea to use titles like, "Tips on...", or "How to...". You could also use titles that can command people, for example, "Make... in six easy steps". These types of titles reach out to a persons emotions and makes them interested.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize actual figures when possible. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and flow well. Nobody likes a boring technical article. Like a friendly teacher having a little chat with an eager student, make your article informative and factual without all the useless boring fluff.

Written by Trent Brownrigg, owner and webmaster of

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