Tuesday, August 01, 2006

Free Online Business Tip: Website Content - Quality or Quantity?

Website Content - Quality or Quantity?

When adding content to your website, what is more important, the number of articles you have or their quality?

For webmasters, content is king. Without any content, a website is worthless. Content is also very important for search engine optimization, to improve your SERP’s (search engine ranking position) and to increase your page rank. Search engines like to see fresh content added to a website and the more new content that you add to your website, the higher your particular website will rank in search engines. But when adding content to their website, should webmasters focus on quantity or quality? A large number of poorly written articles may help in search engines, while a smaller number of high quality work, may lead to repeat visitors.

The answer boils down to the basic fundamental principle that you build websites for people, not for search engines. The whole purpose to increasing your position in search engines and to work on search engine optimization is to gain more traffic. Many people use search engines daily to find websites and for the vast majority of websites, the bulk of their traffic comes from search engines. However, if you put many poorly written, low quality articles on your websites, visitors may visit your website, see the quality of the work, and never visit again. Pretty soon, the traffic coming to your website will be minimal at best. Hence, all of your efforts of increasing your search engine ranking and adding hundreds of articles have gone to waste.

On the other hand, if you had focused on adding quality, useful content for your visitors, your website would have had a much better chance of succeeding and earning a good amount of revenue. People would have seen your website and liked the articles that you had published, and chances are, they would return frequently to read any new content or articles you had added since their last visit. Hence, you would build a strong visitor base and be getting a consistent amount of traffic now, and months down the road. There are some exceptions to this rule, but generally, those who focus on the quality of their content come out on top. The key to the success of any website is traffic, and past experiences have showed that when adding content to your website, quality is more important than quantity.

If you are concerned that you may not be able to add quality content to your website and want the work of a well trained professional, hiring a copywriter is always a feasible option. However, when hiring copywriters for your website, beware that you get what you pay for. You should look for writers who have much positive feedback and pay them a fair rate for their work. There are many places where you can find writers for hire, but webmaster forums and other freelance marketplaces are the best options to find the right writer at the best price with the least amount of hassle.

Article By Liam Fox - SEO Crawl
Website Content - Quality or Quantity

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