Tuesday, January 02, 2007

How to Cure Home Business Ad Writers Block

Welcome back biz tips readers. I apologize for slacking off on posts over the holiday season. Im back now! Today's free home business tip is about how to help you cure writers block when trying to write ads for your online home based business.


So you're running a fairly successful home based business but it requires you to constantly write ads to keep the customers or traffic coming. Why? Because on the Internet, ads get old very fast. Once somebody has seen the same ad a certain number of times they build up immunity to the ad. That's why online business ads have to be freshened constantly.

So what happens when you sit down to write your weekly or monthly home business ad and all you can do is sit down and stare at a blank piece of paper or a blank computer screen? Nothing is coming. You couldn't write your name and address if you tried, let alone write an ad.

What do you do?

Well, there are a couple of things you can do. The first is easy. The second is also easy but something that very few people think of. Hopefully, after you've read this article, you'll have a couple of decent ideas for handling home business ad writers block.

The first thing you can and should do, is look at your ad writing from a different perspective. I'm not talking about trying to write a different kind of ad or ad style. I'm talking about looking at the ad itself from another point of view. Primarily, the point of view of the customer or potential customer. Put yourself in their shoes. If you were looking for this particular product or service what would YOU want to see in the ad? What assurances would you need to be given in order for you to take a chance and make a purchase? Sometimes we have to walk in another man's shoes before we can understand what it is that makes them either buy or not buy something. Just by doing that little thing alone, you have a very good chance of writing an ad the likes of which you've never written before. It may just turn out to be your best yet.

But if divine inspiration doesn't come to you, there's always another method you can use to come up with a new ad.

Go to your old ones.

If I just lost you, let me explain.

Over the course of time that you have been promoting your product or service, you must have certainly written a few ads that got you a decent amount of sales. Then after a while you noticed that the ad didn't get you any sales anymore. Well, there's a reason for that. The ad itself was still good. The problem is that is was overused.

So how does this ad help you now?

Simple. You need to go back to the ad and reread it. It's probably been a while anyway so it's doubtful you know what's in it. After you reread it you can do one of two things. If the ad is not too old then you can take parts from it that you know are good and come up with a new ad from it. But, if the ad is very old (and this is where you don't have to do any work at all) you can simply rerun the ad.

How's that possible? Didn't the ad already stop working?

Well, yes and no. It may have stopped working 6 months or even a year ago, but one year later, nobody is going to remember that ad. So, if you rerun the ad, there is a very good chance that you'll have some decent results with it. Try it some time.

There you go. Two great ways to get rid of Home Business Ad Writers Block.

Written by Trent Brownrigg

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