Thursday, February 15, 2007

Strategies for Getting Indexed and Ranked Highly On Google

Getting your website indexed in numerous search engines is not nearly as important as getting it indexed by the major search engines such as Google, Yahoo, and MSN. The vast majority of web traffic comes from Google and most of the rest comes from Yahoo and MSN. Getting top rankings in Google for significant keywords usually means your traffic will skyrocket.

You can take note of this by just bidding high enough on a Google Adwords ad to get the #1 spot for a competitive keyword. You'll see how fast your money drains away as the clicks roll in. This is NOT recommended unless you are experienced and know what you are doing, or have money to throw away. If you are not then just take my word for it.

Adwords is really hit or miss and the reality is that most web surfers are going to click on the organic search engine listings over the paid listings. Not too mention getting high rankings in the free organic search listings doesn't cost you anything. So what can you do to get indexed and achieve a high ranking in Google? There are actually more variables than can be discussed just one article, but I will cover a few of the basics...

First off, do not purchase a guaranteed inclusion in Google. It's better to get in yourself. Google will index your site based on numerous factors. Inbound links being an important one, but also one of the biggest is relevance. How significant is your site and if your ownership be verified. Yahoo also uses this method but it is not discussed in a lot of SEO forums for some reason. Also, the use of Google Sitemaps is quite significant because they give the GoogleBot a point of reference for your site. You cannot just load a Google ready XML Sitemap up on your website and expect to be indexed. You must create a Google Webmaster Tools account, add your site, (this is best done after you have already used the Add URL function for Google) verify your site through 1 of the 2 Google verification methods, and then upload your Google Sitemap. Once this is done, you have a base to work with and can guarantee at least basic URL inclusion in Google.

What about increasing your search engine rankings in Google? A lot of people think you can mass produce back links to your website and this will work to give you high rankings in Google, but it is a false assumption. Too many links too quickly will raise a red flag on your site and will most likely hurt you more than anything. You do need to build back links but do it slowly and consistently.

How is this achieved?

One way is by creating link partnerships with individual websites in your niche that have a high Google PR. Sites relevant to yours that are a PR3 to PR5 can have a significant degree of weight when linking your site. If you can get a link from a site even higher than this, your rankings will definitely improve. You can also get inbound links for your website by submitting articles to directories and websites with a link in the resource box pointing back to your site. Submitting your site to directories can also be very helpful.

Unique content is one of the most important aspects of your site. And when I say "unique content," I mean content that isn't just copied and pasted onto your site from someone else's site. Continually updating your site with fresh content is one of the best ways to increase your search engine rankings. You will also stand a good chance at bringing visitors back to your site over and over again because there will always be new content for them to benefit from. Other webmasters will also be much more likely to link to your site if it is updated with new content on a regular basis.

Your Meta-tags are not extremely important, but they are still worth putting in some time to make them search engine friendly. Google actually does uses the Title and Description tags for indexing so make sure these are done correctly.

All of the above is useful in getting your site indexed by Google and increasing your search engine rankings. It is important to research and learn about each one of these individual areas before you assume you've done enough. Research and hard work is the only way to achieve success, nothing comes easy!

Dedicated to your success,
Trent Brownrigg

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