Thursday, March 15, 2007

Free Bonuses: The Key to Successful Online Sales

Don't you really enjoy it when you make a purchase and get something extra free? Doesn't it make you feel better about your decision to buy whatever it was that came with the free gift? Well, this is actually how most people feel. Offering free bonuses with your product is one of the most powerful ways to increase your online sales. It makes people feel like what you are offering is of greater value because of the extras that come with it. Adding free bonuses actually increases the perceived value of your product. It's called "overdelivering" and it works!

This "free gift" approach works because of human nature. Everybody wants something for nothing. Something valuable offered free with a purchase will activate the part of their brain that doesn’t want to miss out on the opportunity for getting something for free. This is usually enough to make your customers pull out their credit cards and purchase. However, if you don’t offer a free gift many people will fail to be convinced enough to purchase because the perceived value doesn't justify the cost, and they will simply leave your website.

The great thing about marketing online instead of the offline or "real" world is that free bonuses are easy and free to give away and not hard to create. You’re probably asking yourself, "what could possibly cost me nothing to give away and still offer a high perceived value to my customers?" Well the answer is... downloadable information products or ebooks. All you have to do is create an ebook, an ecourse, or a special report that goes along with the same topic of what you sell. For example, if you sell computers you could offer a free ebook about how to start your own online home business using your new computer. This would get a lot of people interested. The more value you can offer, the more successful you will become.

Your aim should be to make the value of your free gift appear to be at least 3 times what your customer has to pay for the actual product. So, if you sell a $40.00 product you should give away $120.00 worth of value. This is not really all that hard to do. Just by giving several high value ebooks and reports you can drastically increase the perceived value of your offer, while keeping your costs the same. You simply need to put in the time to create the free bonuses and then you can use them again and again to drive sales up. What could be better than that? A product that you only have to create once, takes no inventory and no shipping costs, and has a high perceived value to increase your sales. Talk about a win/win situation!

If you want to have a dramatic increase in your online sales, start creating free bonus offers to go with your product or service. And always include them in your ad copy. The effort you put in to this now is nothing compared to the results you will receive for years to come.

Dedicated to your success,
Trent Brownrigg

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