Wednesday, June 06, 2007

3 Tips For Creating A Winning Headline For Your Website

The headline you use for your website is very important to the overall success of the site. It's the first thing visitor's see when they arrive at your site and if your headline doesn't keep them there, chances are they will click away and never return. This is a major problem if you are trying to make money from your website. The good news is there are some proven strategies you can use to make your headline successful. Below I will reveal a few tips for making a great headline.

Here are three of the most important things you should remember when creating the headline for your site...

* Always start as if you are a visitor. To do this you need to put yourself in their shoes. Go right to where they are in their day-to-day lives. What do they desire? What causes them pain? What do they need a solution to? From this vantage point you will be able to see clearly what your target market wants. Your headline should clearly and concisely tell them what they are after can be found on your site. You need to spell out how your product or service will provide a solution to a problem or a fulfillment of a desire. This will capture their attention and prompt them to continue reading. The goal of your headline is to provoke interest and curiosity.

* Spell out the end result of what your product does. This means that you clearly state how your product will benefit your customer. People are after the benefits your product will give them, not the product itself. If you sold something that produces no benefits, no one would want it. People are after what your product will do for them. This is why it is so critical to include the benefits and end results your product will give in your headline.

* Show how your product provides a solution to a problem or an answer to a desire. This is similar to the last point. People need to be assured that your product will either solve their problem or give them something they desire. If your headline fails to do this you can bet that many of your visitors will leave without reading any further.

This shows why having a great headline is so critical to your success online. The best way to get people to continue reading through your copy is to show them how you can solve their problems or provide them with what they desire. In many cases what people desire is an answer to a problem. This means you need to identify what problems your market has and provide a solution for them. This is the key to internet marketing success.

The above steps are the basic foundation from which a great headline is produced. Any time you create a new headline for your website, be sure that it at least does the three things above. If it doesn't you will surely lose out on numerous sales and lots of money. Your site’s headline is very critical. Take the time and effort to create a winner and you will be greatly rewarded in the end!

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