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One of the greatest minds in the business of direct response marketing is known for advising potential advertisers that creativity is NOT a positive virtue for an advertising copy writer. Whether it is an online ad, a print ad or broadcast advertisement experts say the worst response your market should give is to say your ad was exceptionally creative. Instead, they should respond by wanting, actually needing, to purchase your product. Here are five tips you can use to help make your advertising copy work more effectively... 1) Proof. Let people know how good your product or service is by offering proof that it stacks up better than its competition, or that it has met or exceeded certain tests or specifications. When stating numbers, such as how much faster one software works when compared with another, round numbers are less effective. Therefore, try to use uneven numbers like 28.7% rather than round numbers like 30% and your message will be more believable. 2) Identification. Do not be afraid to let people know who you are, where you are located and what you think and feel. Rather than appearing to hide behind a post office box number, tell people that your office is located at 5678 Business Street in the white brick Jones Building, which was constructed in 1998. This not only makes you seem more interesting, but also more believable, legitimate and trustworthy. 3) Guarantee. People will always be more willing to buy from you if they trust you will refund their purchase price if they are not satisfied. Yes, you may have to take on some expenses paying for refunds, but your increased sales will more than make up for the difference. 4) Accessibility. Similar to identification, it always is best to be easy to reach, so do not leave out your contact information from your ads, especially ads in print and online promotions. Whether it is your phone number, website URL, email address, or all three, make sure they are correct and working properly before you publish the ad. For example, if you are publishing a toll-free number that only works from the USA, you should also include your regular telephone number with area code so potential customers from other countries can also call you. 5) P.S. Every sales letter should have a P.S. following the signature. This part of the copy tends to be read more closely than most of the rest of the copy, so utilize it to reinforce your most important points, or offer an extra bonus to motivate the reader to act immediately. By making sure your advertising messages meet the above five criteria, you will ensure the next ad copy you write will make your wallet get fatter and bank account larger! Who the heck wrote this anyway? His name is Trent Brownrigg. He is a successful internet marketer and home business mentor. You can find his home based business opportunities website at http://www.work-at-home-jobs-iowa.com and his Work at Home Business website at http://www.home-business-team.com Browse around both sites. You can learn a lot about internet marketing and making money online from them. Find a home business opportunity that interests you and he will personally help you succeed with it!
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