Sunday, May 28, 2006

Writing a Successful Business Sales Letter

All communication you send to your home business customers or prospective customers should have a clear purpose. Before you sit down to write a business sales letter make sure you are clear about the product or service you are offering, the price, any bonus offers, whether there is a time limit, etc...

Think from the point of view of the customer. What will make them interested in your product or service? Do not make the letter about you or your company. You will not make sales by telling customers about the latest events in your office or the history of your company's expansion. The letter should be about the customer, their problems, and how you can solve them.

Headlines are the most important part of a sales letter. Try to come up with quite a few different headlines, select a couple that you think are the best then get a second opinion to help pick the absolute best one. Generally headlines should be longer than 3 or 4 words, but less than 17 words. Take a look at newspaper headlines and other sales headlines for inspiration. Be specific. If you have a figure of say 47% then use it, do not say "over 40%". Do not exaggerate in your headline to get attention. If it cannot be believed or proven readers will not bother to look further.

When you first sit down to write the main body of the sales letter do not edit it as you write. Just write what you think is the main, important message and do not stop to correct spelling mistakes or grammatical errors. If necessary stare determinedly at the keyboard as you write, or better still turn the monitor off on your PC. If you continually stop to make corrections the words will not flow and the message may become confusing. Once your first draft is complete then go through it and make any necessary corrections.

Avoid long sentences in your sales letter. You want to make the letter as easy to read as possible. Break the letter up with subheadings that refer to the contents of the next section. Your subheadings should give enough information for someone skimming down the page to understand your offer.

Once you feel your sales letter is complete put it aside for a while before reading through it again. Later you may spot mistakes or areas of confusion that you might not catch soon after finishing it. If you cannot leave it for a period of time give it to someone else to read. Ask them to skim through it to see if they get the main points of the message and if they see any mistakes. They can also read each sentence and give you their overall impression of the sales letter.

Taking the above advice will help ensure you write a successful sales letter for your home business. This could save you a lot of time, money, and headaches in the end. Not to mention bring in many more sales and income for you!

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