Tuesday, July 05, 2005

Two Home Business Copywriting Headline Tips

Welcome back everyone! Actually I am the one who is back. I really apologize for the long break since the last home business tip.

I had my birthday last week so that took me out of commission for a couple days... just use your imagination as to why ;-)

Then I went on vacation with 10 of my friends for a long weekend over the 4th of July. We had a heck of a time. But I am back now and ready to give you all sorts of home business tips.

Today I have two Copywriting/Headline Tips for you...

1) How To...

A "How To.." headline grabs your prospect's attention because it tells their brain they are about to learn something new that could benefit their lifestyle. The headline should get their attention and explain how to get their benefit faster, cheaper, easier, etc.

"How To Get Out Of Debt In 1 Year Or Less!"
"How To Succeed With Your Home Business in One Month!"

2) Unlock...

An "Unlock..." headline grabs your prospect's attention because when something is locked-up it's perceived as being more valuable. Your product would of course be the key that will unlock the benefit for them.

"Unlock The Secrets Of Selling High Ticket Items!"

Okay, that's all for today.

Have a great night!

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