Thursday, November 02, 2006

Writing Successful Sales Letters Using Focused Niche Markets

You have have written numerous sales letters for your home business, or maybe you are just getting started working on your first sales letter. Wherever your at, keeping on top of the information needed to craft a successful home business sales letter is the key to creating sales copy that actually makes sales.

You are doing well if you already know that you need to have a compelling headline, introduce your product or service, outline the features and benefits, compare your product or service to your competitor's, and convince customers to make a purchase. But there is another technique that can be used to develop a more successful home business sales letter. It's called tightly focused niche marketing.

Tightly focused niche marketing is a more targeted form of marketing that concentrates on one specific segment of a larger market. When you select a niche, you are essentially looking at the potential customers in your field and narrowing your marketing efforts to target only a segment of these potential customers. There are millions of niche markets in the world, and with a little imagination, you can develop your own niche. Consider the following real-life examples of niche markets:

A CPA who chooses to work only with non-profit organizations.

A furniture dealer who focuses only on selling living room furniture.

A book dealer who focuses on selling only used books.

A real estate agent who works only with renters as opposed to buyers.

As you can see from the above examples, there are many ways to narrow your focus into one specific niche. Once you find your new niche, you can think about what will appeal to these potential customers. What might appeal to the market as a whole may not appeal to your smaller niche market. Let's look at the example of a CPA who works exclusively with non-profit organizations. Because non-profit organizations deal with charitable contributions, the government requires these organizations to complete paperwork each tax year. This CPA can offer to complete this tax paperwork for potential clients. If he was dealing with the larger, overall market, not as many potential clients would be interested in this type of service.

When you start to write your home business sales letter, try to find ways to narrow your focus and introduce the specific benefits of your product or service. Rather than introducing software that has many benefits for many potential customers, focus your sales letter on how the software will benefit say, internet marketers, and outline all of the benefits that can be derived by these individuals. Once you develop a narrow market focus, you can develop a niche market-specific listing of features and benefits.

It may be a little harder on you and you may not like the idea of narrowing your focus when you first start out writing business sales letters, however once you see the response rate of each individual sales letter compared to the response rate of one overal market letter, you will be a true believer in the power of niche marketing. Use this technique wisely and you'll continue to reap the benefits.

Written by Trent Brownrigg

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